Hill's Pet Nutrition is the #1 trusted and recommended pet food brand by Australian vets*

Sydney, Australia (July 6th, 2026) Recent data from the Brand Affinity Tracker, conducted by independent research firm Kynetec, reveals that Hill’s Pet Nutrition is the #1 pet food brand trusted and recommended by Australian veterinarians surveyed. In a landscape where 74% of pet parents rely on their veterinarian for wellbeing advice, these findings offer a clear steer on what the professionals trust.

Colgate-Palmolive Company Announces Agreement to Acquire Prime100

As part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, Colgate-Palmolive Company (NYSE:CL) today announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company’s Hill’s Pet Nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty pet food diets and strengthening its presence in the Australian pet food market.

Based in Melbourne, Australia, Prime100 is a fresh pet food brand offering both refrigerated and shelf stable products, sold to pet specialty and other retailers in Australia. Launched in 2014, Prime100 is a leading fresh pet food brand in Australia, driven by its science-backed product lines and veterinary endorsement.