Sydney, Australia (July 6th, 2026) Recent data from the Brand Affinity Tracker, conducted by independent research firm Kynetec, reveals that Hill’s Pet Nutrition is the #1 pet food brand trusted and recommended by Australian veterinarians surveyed. In a landscape where 74% of pet parents rely on their veterinarian for wellbeing advice, these findings offer a clear steer on what the professionals trust. 

Dr. Ilze Nel, Professional & Veterinary Affairs Manager at Hill's Pet Nutrition Australia and New Zealand, emphasises Hill’s commitment to formulating nutrition that aligns with a pet parent’s desire to provide the best for their pets. "We understand that pet parents want the best for their pets," said Dr. Nel. "Our job is to make sure that the innovation they're looking for is actually grounded in science. Our recent upgrade to select Science Diet pet foods—the addition of ActivBiome+ Multi-Benefit technology, which supports the immune system, digestion, and overall well-being of cats and dogs—is a great example of bringing real science to gut health.

Hill’s Pet Nutrition is dedicated to helping pets live long, healthy lives. Through 9 out of 10 veterinarians recommending the brand, Hill's continues to lead the way in providing evidence-based, nutritional care for cats and dogs.  

^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill's Pet Nutrition is the #1 trusted and recommended pet food brand by Australian vets*
^{*Kynetec (2025). Brand Affinity Tracker. Data on file. Further details available upon request.} 

Hill’s Prescription Diet is #1 pet food brand recommended to manage arthritis by Australian vets* 
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended to manage dental issues by Australian vets* 
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended to manage urinary issues by Australian vets* 
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended to manage kidney issues by Australian vets*
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended to manage obesity issues by Australian vets* 
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended to help manage gastrointestinal issues by Australian vets*
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is #1 pet food brand recommended for recovery by Australian vets* 
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

Hill’s Prescription Diet is among the most recommended pet food brands by Australian vets for Dermatological issues*
^{*Kynetec (2025). Brand Affinity Tracker. Data on file.}

About Hill's Pet Nutrition

Founded more than 75 years ago, Hill's Pet Nutrition is committed to providing pets with the best nutrition through extensive research and a scientific understanding of their specific needs. With a team of 220+ veterinarians, PhD nutritionists, and food scientists constantly striving to develop innovative solutions for pet health, Hill's offers a full line of products, including Hill’s Prescription Diet therapeutic nutrition and Hill’s Science Diet wellness products, which are available at veterinary clinics and pet specialty retailers worldwide. For more information about products and nutritional philosophy, please visit HillsPet.com.au  

Media contact

Global Corporate Communications Director mediacontact@hillspet.com