Vital nutrients to support 5 essential building blocks for lifelong health
For the unique nutritional needs of mature Small & Mini dogs
Supports lean muscle and beautiful coat for adult dogs
Over 70% of cats lost weight within 10 weeks when fed this nutrition
Precisely balanced nutrition for indoor cats with the delicious taste of savory minced chicken
Precisely balanced nutrition in two delicous flavours to help fuel the energy needs of cats during the prime of their life
Open admission animal shelters help end animal abandonment, homelessness, and unnecessary euthanasia. Learn more about the shelters and how you can help.
Learn the basics of adopting a pet, including where to begin and common questions you should ask yourself when deciding which kind of pet is best for you.
Learn about important differences between dogs and cats, such as cost & space considerations. These factors can help you decide which pet is best for you.
If you're seeking a healthier lifestyle for your dog, natural dog food that doesn't contain artificial colors, flavors, or preservatives may seem like a good choice – but how do you know if it's right for your dog? Here are the ins and outs of your dog food terms and labels to help you and your veterinarian make the best choice.
According to the AAFCO, natural dog food ingredients must be "derived from plant, animal or mined sources, either in its unprocessed state or has been subjected to physical or heat processing, rendering, purification, extraction, hydrolysis, enzymolysis or fermentation, but not subjected to chemically synthetic process or chemically synthetic additives or processing aids ."
What you need to remember is that none of these processes guarantee any specific health benefit. Foods that are touted as “natural” sound like they have some unique quality, but aside from making a product appear like a healthier choice, there is no substantial meaning behind this term.
The FDA, state feed officials, and the USDA are the official government bodies that regulate the production and labeling of commercial dog food ingredients in the US, while members of Association of American Feed Control Officials (AAFCO) creates the regulations, (but does not regulate) that pet food manufacturers must adhere to. That said, there is an ongoing number of marketing tactics pet foods use to appeal to pet parents, including:
One term that’s worth paying attention to when it comes to your dog’s food: Organic. While many people believe this label is interchangeable with “natural,” it has its own regulations, and they are the same for humans as they are for pets. An organic label describes the ingredients of your dog's food, as well as the methods by which they were grown and processed.
Organic foods and ingredients are free of pesticides and other chemicals that can compromise the freshness of the final product. In order for dog food to be labeled as "certified organic" by the USDA, 95% of the ingredients inside must be organic. Other seals and labeling terms (e.g., "made with organic") exist, but these are ultimately clever marketing tactics for foods that feature less than 95% organic ingredients.
Most important to your dog's health is the quality of ingredients in his food. Here are the typical dog food ingredients you'll find on the label:
When determining whether a dog food is of good quality, another thing to look for is the order in which ingredients are listed. Just like your products, ingredient labels must list ingredients in order of quantity from greatest to least. Typically, a protein source will be at the top of the list, followed by whole vegetables, fruits, or grains, whereas fats should be a bit further down the list. Keep in mind that some therapeutic foods or specific diets may vary, so always check with your veterinarian to know if a food is right for your dog.
With any food, it is important that your dog's food is balanced to meet his nutritional needs. Look for dog food made with added supplements such as vitamins, amino acids, and antioxidants. These additional nutrients play a significant role in your dog's overall health such as muscle growth. If you're in the market for a natural dog food, do not shy away from foods that include these additional nutrients, as they are added in to promote canine health.
Ultimately, the decision concerning what type of food to feed your pup boils down to what's best for him, as well as his lifestyle. The real test is in how he responds to his food, and whether or not your choice for him leaves you both better off. If you ever have any questions, always consult your veterinarian. They can help assess the needs of your particular pooch and provide recommendations for you to try.
For the unique nutritional needs of mature Small & Mini dogs
Supports lean muscle and beautiful coat for adult dogs
Vital nutrients to support 5 essential building blocks for lifelong health
Supports energy level and beautiful coat in mature dogs who prefer smaller kibble
Learn what you can feed your pregnant or nursing dog to keep her and her new pups healthy.
A dog with a sensitive stomach has special needs. Learn more about sensitive stomach symptoms in your dog, what you can do to help sooth your pet’s insides and get recommendations on sensitive stomach dog food.
Selecting the right food for your puppy is a key to quality nutrition and a long, healthy life., Learn more about how to select the right puppy food.
Though it may seem like your four-legged friend loves nothing more than to nap on the couch, dogs need regular exercise to stay healthy just like people do.
Our low calorie formula helps you control your dog's weight. It's packed with high-quality protein for building lean muscles, and made with purposeful ingredients for a flavorful, nutritious meal. Clinically proven antioxidants, Vitamin C+E, help promote a healthy immune system.
Our low calorie formula helps you control your dog's weight. It's packed with high-quality protein for building lean muscles, and made with purposeful ingredients for a flavorful, nutritious meal. Clinically proven antioxidants, Vitamin C+E, help promote a healthy immune system.