Australia’s Top Trending Cat Breeds and Names 2022
Which cat breeds and cat names are Aussies searching for the most and why? To find out, Hill’s Pet Nutrition Australia has uncovered the latest insights on cat ownership, our favourite cat breeds and temperament types, and the top trending cat names of the last 12 months. If you want to know more about top cat companions then check out the findings from our bespoke study below.
Top Cat Breeds Australia
Hill’s Pet Nutrition Australia analysed Australian search behaviour to find out the top trending and most popular cat breeds, cat characteristics and cat names right now. The team looked at 76 million Google search volumes to reveal which cat breeds are in high demand, the temperaments we’re most interested in, and whether or not this differed by state or territory. Whether you’re a cat owner yourself, or just a fan of all things cat-related, read on for the latest ‘paw-some’ cat trends and insights.
For many Australians, cats make the perfect companions.
There continues to be a steady interest surrounding pet ownership in Australia and this trend is visible when it comes to what current and potential owners are searching for. Australians continue to show enthusiasm for bringing a feline friend into their lives, with over 4.9 million searches surrounding getting a new cat this year.
The data reveals that interested owners are leaning more towards adoption and rescue, rather than sourcing new cats from breeders – with over 3.1 million searches made this year alone, and there are still lots of cats looking for a loving home.
Australia's top trending cat breeds revealed
There’s no doubt about it – Australians are smitten with kittens and cats! But which breeds are we looking for?
Top 10 trending cat breeds
We analysed Google searches of 66 cat breeds and types (pedigree and mixed) to reveal our top 10 searched for breeds nationally, and by state and territory. All top breeds featured are ‘pedigree registered’ breeds.
#1 Maine Coon
The winner is… the Maine Coon! The Maine Coon took out the #1 spot in search interest nationally, and in every state, territory and main city, retaining the crown as our most searched for breed two years in a row. This year, there were over 1.1 million searches for Maine Coon, more than double that of the nearest competitor.
A large, semi-longhaired cat, the Maine Coon is big-boned with a rugged, muscular appearance. But despite her size, she’s sweet and gentle, and can easily adapt to any environment as long as she has room to exercise. This cats beautiful coat requires regular brushing to keep her looking her best.
#2 Bengal
The striking Bengal retained #2 position nationally again this year, with 412,000 searches to its name, there’s plenty of interest in this breed.
The Bengal has the exotic spotted or marbled appearance of a small forest-dwelling wild cat, combined with the domestic cat’s affectionate temperament. Curious and alert, this long, muscular cat needs plenty of room to run, jump and play. This breed is high energy and can get into mischief, so she requires plenty of attention and playtime. Having an enclosed outdoor run can help provide environmental stimulation whilst also protecting this precious feline from harm and misadventure.
#3 Ragdoll
An ideal apartment breed, the Ragdoll was again Australia’s 3rd most searched for breed, with 391,200 searches.
The Ragdoll is a large, easy-to-handle cat, with a plush coat and relaxed nature. It’s her laid-back, tolerant disposition that gives this breed its floppy ragdoll impression. She usually adapts well to change, and gets along with the whole family. Like the Maine Coon, Ragdolls do require regular brushing and many enjoy this time bonding with their owner. This cat breed is also predisposed to a range of conditions including heart disease so make sure you do your research before welcoming one into your home.
#4 British Shorthair
In 4th place, the British Shorthair received 387,300 searches nationally in 2022 and is a much-loved cat breed.
A 19th century British breed, the British Shorthair is a compact yet powerful cat, with a thick dense coat that becomes thicker in winter. She’s playful and affectionate, making a loyal companion for someone living on their own. However, it is important to be aware of the health conditions that are commonly found in this breed. Her shorter snout can mean she is more prone to noisy breathing and shortness of breath. British Shorthairs can often have a predisposition for heart disease, blood clots and polycystic kidney disease. Regular check ups with your veterinarian are imperative to monitor health complications that could develop and we encourage any future cat parents to research breeds and consider the impact of choices carefully, before making a new addition to your family.
#5 Russian Blue
A new entry into this year’s top 10 trending cat breeds is the loveable Russian Blue, this breed has climbed up 7 positions from a previous 12th place position last year. In 2022 the Russian Blue has already accumulated over 297,300 searches!
The reason for this growth in popularity may stem from more than just their sleek signature grey coat and illuminating eyes; they are also very loyal companions, independent in nature, and love to maintain their own routine. They are a good companion for families with allergies because they do not shed as much as other breeds and produce lower levels of the glycoprotein Fel d 1, a known allergen.
#6 Persian
With 260,010 searches, the elegant Persian comes in at #6 again this year, retaining a solid position in the year-on-year rankings.
The Persian’s distinctive looks (short snout and prominent, wide set eyes) and soft fur are easily recognisable and well loved. Not known for being an active cat (apart from sudden bursts of kitten-like activity), attention must be paid to the nutritional and exercise needs of this sweet-natured breed. Prospective owners of this breed should be aware that her distinctive looks can mean this cat is predisposed to noisy breathing, breathlessness and entropion (an eye condition that causes the eyelid to fold inwards and rub on the eye). This cat should be kept indoors and care needs to be taken during summer months to avoid overheating.
#7 Sphynx
This year’s #7 is the intriguing Sphynx, she is down two positions this year falling out of the top five. Her unique looks are clearly appreciated by Aussies, totalling 258,4700 searches
Although she may look completely hairless upon first glance, the Sphynx has a very fine coat similar to peach-fuzz. With an intelligent, lively and amenable nature, the Sphynx is an acrobatic clown that loves to entertain and follow you around the house like a puppy. This breed requires regular bathing to maintain skin health and extra caution needs to be taken in regards to their exposure to both cold weather and direct sunlight. Pet parents should regularly check the appearance of this breed’s skin and if any changes are observed they should seek advice from their veterinarian.
#8 Munchkin
Another new entry into this year’s most popular cat breeds, climbing up five positions is the aptly named, Munchkin. She takes 8th position with 241,690 searches across Australia this year.
A newer breed that is not currently recognised by all cat organisations, the Munchkin has short, stubby legs.
However, any prospective pet parents must be aware of associated health concerns and conditions with this cat. Her greatly shortened limbs compromise the ability of the Munchkin to jump, and the risk of joint disease as well as a predisposition to osteoarthritis, are key concerns. The Munchkin has an increased likelihood to suffer from both an excessive curvature of the spine (lordosis) and a hollowed chest (pectus excavatum), all of which are known to reduce quality of life. It is important that you do your due diligence before bringing a new cat into your home.
#9 Siamese
With a history going back to 13th century Thai royalty, the Siamese secured 9th place, with 233,840 searches and falls two positions from last year’s top ten rankings.
The Siamese is elegant and slender, with an inquisitive face and piercing blue eyes. She’s an affectionate cat that demands equal affection and dedication from her parent. She can be trained to walk on a lead – as long as she wants to of course.
#10 Scottish Fold
Rounding out our list of Australia’s top trending cat breeds is the Scottish Fold in 10th spot. This charming breed saw a huge increase in searches this year, climbing a staggering fifty-one places to feature in our top 10 most searched for cat breeds. She brings in a total of 219,330 searches.
Scottish Folds are known for their calm, intelligent and affectionate nature. They are still somewhat independent but do make excellent lap companions who enjoy attention from their humans. They are easy to groom and can have long or short hair to their coats. They are not hypoallergenic, so it is best to avoid this breed if you are known to have allergies to cat fur. Scottish Folds can develop both stiffness and joint pain due to a hereditary health condition known as osteochondrodysplasia. These signs are not always visible so it is important to be aware of any changes in the cat’s personality and activity level and if concerned seek veterinary advice.
Top 25 Trending Cat Breeds in Australia
| Ranking | Breed | Registered Status | 2021 | 2022 | YoY% | YoY Ranking Change +/- |
|---|---|---|---|---|---|---|
| 1 | Maine Coon | Pedigree Registered Breed | 1,069,320 | 1,117,700 | 5% | 0 |
| 2 | Bengal | Pedigree Registered Breed | 434,200 | 412,000 | -5% | 0 |
| 3 | Ragdoll | Pedigree Registered Breed | 397,200 | 391,200 | -2% | 0 |
| 4 | British Shorthair | Pedigree Registered Breed | 408,300 | 387,300 | -5% | 0 |
| 5 | Russian Blue | Pedigree Registered Breed | 328,550 | 297,370 | -9% | 7+ |
| 6 | Persian | Pedigree Registered Breed | 256,630 | 260,010 | 1% | 0 |
| 7 | Sphynx | Pedigree Registered Breed | 264,200 | 258,470 | -2% | -2 |
| 8 | Munchkin | Pedigree Registered Breed | 242,050 | 241,690 | 0% | 5+ |
| 9 | Siamese | Pedigree Registered Breed | 237,870 | 233,840 | -2% | -2 |
| 10 | Scottish Fold | Pedigree Registered Breed | 215,290 | 219,330 | 2% | 51+ |
| 11 | Norwegian Forest | Pedigree Registered Breed | 198,040 | 200,270 | 1% | -3 |
| 12 | Burmese | Pedigree Registered Breed | 191,140 | 191,150 | 0% | -3 |
| 13 | Siberian | Pedigree Registered Breed | 150,130 | 149,140 | -1% | -2 |
| 14 | Devon Rex | Pedigree Registered Breed | 145,100 | 143,200 | -1% | -3 |
| 15 | Abyssinian | Pedigree Registered Breed | 139,920 | 134,740 | -4% | 3+ |
| 16 | Birman | Pedigree Registered Breed | 126,350 | 117,500 | -7% | 3+ |
| 17 | Manx | Pedigree Registered Breed | 78,580 | 75,900 | -3% | -3 |
| 18 | Tonkinese | Pedigree Registered Breed | 79,400 | 70,100 | -12% | 9+ |
| 19 | Domestic Shorthair | Not Registered on ANCATS | 55,800 | 66,100 | 18% | 14+ |
| 20 | Himalayan | Not Registered on ANCATS | 69,430 | 66,040 | -5% | -3 |
| 21 | Bombay | Pedigree Registered Breed | 66,400 | 65,200 | -2% | -5 |
| 22 | Turkish Angora | Pedigree Registered Breed | 58,620 | 63,600 | 8% | 3+ |
| 23 | Oriental Shorthair | Pedigree Registered Breed | 59,570 | 58,500 | -2% | -2 |
| 24 | Cornish Rex | Pedigree Registered Breed | 55,360 | 53,990 | -2% | -2 |
| 25 | Exotic Shorthair | Pedigree Registered Breed | 62,990 | 52,800 | -16% | -5 |
Popular Cat Fur Colour
Tabby on top, but black and calico trending highly
The distinctive markings and stripes of a tabby cat are well loved by Australians, with 296,350 searches this year, a 10.48% YoY increase. This was closely followed by black coats, with 267,220 searches and calico, the tri-colour patchwork fur-like coat rounding out the top 3 with 159,910 searches.
Although cats with brown coats came in at #7 with 60,130 searches, it had a massive YoY increase of 320%. Solid brown coats tend to be rarer in cats and are often said to be the result of a gene mutation that reduces the amount of black pigment in the fur. The rarity of this colour may partially explain the surge in interest.
Most Searched-for Cat Traits
Age is still the number one consideration for new cat owners
For Australians looking to adopt, rescue or buy a cat, age was the top consideration, with 414,770 searches relating to the age of the cat (i.e. mature or kitten) this year. This was predominantly driven by searches for kittens, yet whilst still popular this trend is on the decline.
Hypoallergenic cat breeds are searched for
This was followed by maintenance, which shows a preference for cat breeds that are easy to look after, particularly in terms of grooming.
In fact, ‘hairless cat’ was the most searched term out of the keywords in this category with 226,200 searches this year. The Sphynx, which came in at #7 in our list of top trending cat breeds nationally, is the most well-known (almost) hairless cat. ‘Hypoallergenic cat’also pulled in over 50,000 searches with many Australians seeking cat breeds that are suited to those with allergies.
Size of breed is also a consideration for many
The 3rd most searched for characteristic when it comes to cat breeds is size, with people mainly searching for small cat breeds – the Munchkin, ranked at #8 nationally this year is well known for its miniature size.
Top Trending Cat Traits
| Rank | Trait | 2021 | 2022 | YoY% |
|---|---|---|---|---|
| 1 | Age | 452,590 | 414,770 | -8.36% |
| 2 | Maintenance | 381,130 | 383,330 | 0.58% |
| 3 | Size | 193,580 | 208,100 | 7.50% |
| 4 | Temperament | 68,870 | 66,190 | -3.89% |
| 5 | Energy Level | 14,960 | 14,510 | -3.01% |
| Grand Total | 1,111,130 | 1,086,900 | -2.18% |
Trending cat names
How do you choose the perfect pet name?
Finding the perfect name for your new cat can be challenging. You could choose a name to suit her unique personality or looks, or find one that reflects something (or someone) you admire. There’s an overwhelming number of options, so to help inspire you, Hill’s Pet Nutrition Australia has pulled together a list of the top trending cat names this year.
Much like baby names, pet name trends change each year, and the names we’re loving at the moment are often a reflection of what’s happening in the world around us – from popular culture and celebrities to places and events.
To pull together our list, we analysed search volumes of already well-known and popular cat names in order to reveal Australia’s current trending favourites through a search ‘popularity’ index score based on growth in search and YoY change.
Although this isn’t a definitive list of what Australians are actually naming their cats, you might be inspired by some of the trends and find just the right name for your new fur baby.
Overall name trends
Cleo is the most popular cat name
Cleo is the top trending cat name of the year, with a huge increase in search volume of over 1000% and a high index ranking score of 13.1. Cleo has ancient Greek origin and means “to celebrate” or “to praise” - a name which reflects how many owners feel about their feline friends.
Popular Human names take top spots
It’s no wonder that this year’s top cat name list includes many traditional names that we love, suitable for our furry companions as well as our human babies. In fact, Luna (#3) features in the top baby girl names of the year and Chloe (#4), Oscar (#5) and Millie (#9) are all popular names in their own right.
Old Favourites win our hearts
Traditional cat names such as Lucky (#7) and Boots (#8) are also highly ranked this year and provide plenty of inspiration for new owners looking for a suitable moniker.
Top 25 Overall Trending Names in Australia
The higher the index score, the stronger the YoY % change and therefore, the increase in interest of name.
| Overall Rank | Name | Category | 2021 | 2022 | YoY% | Index |
|---|---|---|---|---|---|---|
| 1 | Cleo | Female | 36,100 | 405,400 | 1023% | 11.23 |
| 2 | Pepper | Gender Neutral | 305,500 | 804,500 | 163% | 2.63 |
| 3 | Luna | Female | 139,600 | 352,200 | 152% | 2.52 |
| 4 | Chloe | Female | 178,800 | 290,600 | 63% | 1.63 |
| 5 | Oscar | Male | 230,600 | 355,600 | 54% | 1.54 |
| 6 | Felix | Male | 188,700 | 275,300 | 46% | 1.46 |
| 7 | Lucky | Gender Neutral | 96,000 | 137,200 | 43% | 1.43 |
| 8 | Boots | Gender Neutral | 410,500 | 559,600 | 36% | 1.36 |
| 9 | Millie | Female | 18,900 | 25,600 | 35% | 1.35 |
| 10 | Jasper | Male | 83,700 | 112,300 | 34% | 1.34 |
| 11 | Gus | Male | 25,200 | 33,000 | 31% | 1.31 |
| 12 | Willow | Female | 198,200 | 252,700 | 27% | 1.27 |
| 13 | Lulu | Female | 153,800 | 189,500 | 23% | 1.23 |
| 14 | Max | Male | 113,800 | 138,700 | 22% | 1.22 |
| 15 | Milo | Male | 236,000 | 284,300 | 20% | 1.20 |
| 16 | Lola | Female | 67,400 | 81,000 | 20% | 1.20 |
| 17 | Frankie | Gender Neutral | 231,100 | 277,000 | 20% | 1.20 |
| 18 | Princess | Female | 301,800 | 357,400 | 18% | 1.18 |
| 19 | Midnight | Gender Neutral | 50,400 | 59,600 | 18% | 1.18 |
| 20 | Toby | Male | 23,600 | 27,300 | 16% | 1.16 |
| 21 | Buddy | Male | 47,400 | 54,500 | 15% | 1.15 |
| 22 | Winston | Male | 30,800 | 35,200 | 14% | 1.14 |
| 23 | Murphy | Gender Neutral | 45,700 | 51,600 | 13% | 1.13 |
| 24 | Oliver | Male | 115,600 | 128,400 | 11% | 1.11 |
| 25 | Finn | Male | 32,800 | 36,400 | 11% | 1.11 |
Which cat name category was the most popular?
How do you choose the perfect pet name?
This year we have taken a deep dive analysing the ‘top of the top’ names list, to see which of these are trending right now. So, if you are stuck on name inspiration for your new furry friend, take a look at our trending name insights below.
#1 Male Cat Names
The top 25 male cat names drew in more than 3.69 million searches this year with Oscar leading the pack as top male moniker of 2022. In fact, 30% of the top 10 cat names are male equating to 44% of the top 25 also.
Top ten searches:
- #1 Oscar
- #2 Felix
- #3 Jasper
- #4 Gus
- #5 Max
- #6 Milo
- #7 Toby
- #8 Buddy
- #9 Winston
- #10 Oliver
Top Trending Male Cat Names
| Category Rank | Name | 2020 | 2021 | YoY% | Index | Overall Rank 2021 |
|---|---|---|---|---|---|---|
| 1 | Oscar | 230,600 | 355,600 | 54% | 1.54 | 5 |
| 2 | Felix | 188,700 | 275,300 | 46% | 1.46 | 6 |
| 3 | Jasper | 83,700 | 112,300 | 34% | 1.34 | 10 |
| 4 | Gus | 25,200 | 33,000 | 31% | 1.31 | 11 |
| 5 | Max | 113,800 | 138,700 | 22% | 1.22 | 14 |
| 6 | Milo | 236,000 | 284,300 | 20% | 1.20 | 15 |
| 7 | Toby | 23,600 | 27,300 | 16% | 1.16 | 20 |
| 8 | Buddy | 47,400 | 54,500 | 15% | 1.15 | 21 |
| 9 | Winston | 30,800 | 35,200 | 14% | 1.14 | 22 |
| 10 | Oliver | 115,600 | 128,400 | 11% | 1.11 | 24 |
#2 Female Cat Names:
This year the top female cat names had 3,698,200 searches, with Cleo this year’s number 1 pulling in over 405,000 across the board. In terms of the top 25 names, 8 out of the 25 are female with many also featuring within popular human name rankings this year.
- #1 Cleo
- #2 Luna
- #3 Chloe
- #4 Millie
- #5 Willow
- #6 Lulu
- #7 Lola
- #8 Princess
- #9 Piper
- #10 Maggie
Top Trending Female Cat Names
| Category Rank | Name | 2021 | 2022 | YoY% | Index | Overall Rank 2021 |
|---|---|---|---|---|---|---|
| 1 | Cleo | 36,100 | 405,400 | 1023% | 11.23 | 1 |
| 2 | Luna | 139,600 | 352,200 | 152% | 2.52 | 3 |
| 3 | Chloe | 178,800 | 290,600 | 63% | 1.63 | 4 |
| 4 | Millie | 18,900 | 25,600 | 35% | 1.35 | 9 |
| 5 | Willow | 198,200 | 252,700 | 27% | 1.27 | 12 |
| 6 | Lulu | 153,800 | 189,500 | 23% | 1.23 | 13 |
| 7 | Lola | 67,400 | 81,000 | 20% | 1.20 | 16 |
| 8 | Princess | 301,800 | 357,400 | 18% | 1.18 | 18 |
| 9 | Piper | 74,400 | 82,500 | 11% | 1.11 | 27 |
| 10 | Maggie | 50,400 | 55,700 | 11% | 1.11 | 29 |
#3 Gender Neutral Cat Names:
The top 25 gender neutral cat names pulled in over 6.6 million searches, with Pepper taking the lion's share at over 800,000 alone. Some of these cat names may bring back many fond childhood memories with many classics making the list. Of the top 10, 30% are gender neutral and 24% of the top 25 cat names fall into this category - yet gender neutral saw the least number of names in the over top 25 ranking.
- #1 Pepper
- #2 Lucky
- #3 Boots
- #4 Frankie
- #5 Midnight
- #6 Murphy
- #7 Socks
- #8 Mittens
- #9 Coco
- #10 Harley
Top Trending Gender Neutral Cat Names
| Category Rank | Name | 2020 | 2021 | YoY% | Index | Overall Rank 2021 |
|---|---|---|---|---|---|---|
| 1 | Pepper | 305,500 | 804,500 | 163% | 2.63 | 2 |
| 2 | Lucky | 96,000 | 137,200 | 43% | 1.43 | 7 |
| 3 | Boots | 410,500 | 559,600 | 36% | 1.36 | 8 |
| 4 | Frankie | 231,100 | 277,000 | 20% | 1.20 | 17 |
| 5 | Midnight | 50,400 | 59,600 | 18% | 1.18 | 19 |
| 6 | Murphy | 45,700 | 51,600 | 13% | 1.13 | 23 |
| 7 | Socks | 228,600 | 253,200 | 11% | 1.11 | 28 |
| 8 | Mittens | 27,700 | 30,500 | 10% | 1.10 | 30 |
| 9 | Coco | 392,600 | 428,200 | 9% | 1.09 | 31 |
| 10 | Harley | 57,800 | 62,000 | 7% | 1.07 | 34 |
Looking for a new kitten or cat?
Bringing home a new kitten or cat is one of life’s joys, but they’re also a big responsibility. Your new family member is dependent on you to take care of all of its needs, and provide it with a safe and loving environment.
Start by choosing the right breed to suit you and your family. Consider how much time you spend at home each day, how much effort you’re willing to put into grooming, exercise and playtime, and what the ongoing costs, such as food, toys and veterinary care, are likely to be. Remember, cats can live for 15 – 20 years, so make sure you do plenty of research before you commit to a new pet. If you decide a purebred cat is right for your household, make sure you do your homework; look into the health conditions the breed is predisposed to as well as choose a registered breeder carefully. Some inherited diseases can be screened for, so it is important to ask the breeder if there is a test for the specific condition and whether the parents and kittens have been screened and the results.
Alternatively if you decide you do want to introduce a new kitten or cat into your life, then why not consider adopting one from an animal shelter? Moggies or domestic cats often come from a much wider gene pool meaning they are less likely to have hereditary conditions. They can make wonderful companions and it is a great feeling to give a cat or kitten a second chance. Find out more about adopting a cat or kitten and help provide a new beginning and a loving home for a feline in need.
Helping your cat live its best life
We all love our cats, and try our best to make their daily lives happy and healthy. But if you’re a new pet parent, it can be hard to know how to look after your beloved friend the right way. Fortunately, Hill's Pet Nutrition is here to help. We’ve put together top tips and advice from our pet experts on topics from care, to training to nutritional needs. No matter which breed you adore, we’re there at every stage of your cat’s development to help them live their best life.
Hill’s Pet Nutrition’s Top Cat Breed Dietary Suggestions
We know just how important the right nutrition and a well-balanced diet is to your cat’s health and wellbeing throughout their life and at Hill’s, we pride ourselves in providing the food your pet needs. See our table below to find our suggestion for foods to suit your feline friend or click here to browse food suggestions.
By Cat Breed
| Cat Breed / Cat Type | Kitten | Adult | Mature |
|---|---|---|---|
Short Haired breeds No specialty need identified e.g., Domestic short hair Bengal British short hair Russian Blue |
Hill's Science Diet Kitten Dry Cat Food; Hill's Science Diet Kitten Indoor Dry Cat Food |
Hill's Science Diet Adult Dry Cat Food; Hill's Science Diet Adult Indoor Dry Cat Food |
Hill's Science Diet Adult 7+ Dry Cat Food; Hill's Science Diet Adult 7+ Indoor Dry Cat Food; Hill's Science Diet Adult 7+ Senior Vitality Dry Cat Food Hill's Science Diet Adult 11+ Indoor Dry Cat Food; Hill's Science Diet Adult 11+ Indoor Dry Cat Food |
Breeds prone to hairballs e.g., Domestic medium hair Domestic long hair Persian Ragdoll Maine Coon Norwegian Forest Cat |
Hill's Science Diet Kitten Indoor Dry Cat Food | Hill's Science Diet Adult Hairball Control Dry Cat Food; Hill's Science Diet Adult Indoor Dry Cat Food; Hill's Science Diet Adult Urinary Hairball Control Dry Cat Food |
Hill's Science Diet Adult 7+ Hairball Control Dry Cat Food Hill's Science Diet Adult 11+ Indoor Dry Cat Food |
Breeds prone to skin, stomach or digestive sensitivities e.g., Sphynx |
Hill's Science Diet Kitten Dry Cat Food | Hill's Science Diet Adult Sensitive Stomach & Skin Dry Cat Food; Hill's Science Diet Adult Perfect Digestion Dry Cat Food |
Hill's Science Diet Adult 7+ Perfect Digestion Dry Cat Food |
Breeds prone to weight or weight related issues e.g., Munchkin Scottish Fold Persian |
Hill's Science Diet Kitten Dry Cat Food | Hill's Science Diet Adult Perfect Weight Dry Cat Food Hill's Science Diet Adult Light Dry Cat Food |
Hill's Science Diet Adult 7+ Indoor Dry Cat Food; Hill's Science Diet Adult 7+ Senior Vitality Dry Cat Food Hill's Science Diet Adult 11+ Indoor Dry Cat Food |
Methodology
Hill’s Pet Nutrition used data sourced from Google Keyword Planner to perform a bespoke data study based on over 76 million Google searches, to identify changes in search behaviour around cat ownership due to the current climate across Australia. The study identified search volume and interest around cat adoption & rescue, getting a new cat, cat breeds, cat characteristics and cat names, to highlight Australia’s current search interest in these areas.
The data was distilled at a nationwide, state and city level to provide further insights on cat ownership and the rise in search interest. For all areas except cat names, categories were ranked by search volume.
For cat names a search ‘popularity’ index score based on growth in search and YoY change was applied, in order to reveal a list of current top trending cat names. The data relates only to search term volume, which may not correlate to actual preference of the nation. We can, however, draw the conclusion that the rise in search terms may be indicative of popularity or favouritism.
The study collated and analysed Google searches from September 2019 – August 2022 which allowed isolation of search behaviour in three twelve month timeframes (Sept 2019 - Aug 2020, Sept 2020 - Aug 2021 & Sept 2021 - Aug 2022) to provide a YoY comparison. Data was collated and analysed September 2022 and is representative at time of analysis.
Other:
- https://www.ancats.com.au/
- https://www.ancats.com.au/assets/ancats--standards-feb-2020.pdf
- Hills Pet Nutrition
Well-known, popular cat names:
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