For many Australians, cats make the perfect companions.

There continues to be a steady interest surrounding pet ownership in Australia and this trend is visible when it comes to what current and potential owners are searching for. Australians continue to show enthusiasm for bringing a feline friend into their lives, with over 4.9 million searches surrounding getting a new cat this year.

The data reveals that interested owners are leaning more towards adoption and rescue, rather than sourcing new cats from breeders – with over 3.1 million searches made this year alone, and there are still lots of cats looking for a loving home.

Australia's top trending cat breeds revealed

There’s no doubt about it – Australians are smitten with kittens and cats! But which breeds are we looking for?

Top 10 trending cat breeds

We analysed Google searches of 66 cat breeds and types (pedigree and mixed) to reveal our top 10 searched for breeds nationally, and by state and territory. All top breeds featured are ‘pedigree registered’ breeds.

Cat traits and characteristics

We analysed Google search volume of specific characteristics such as fur colour and temperament to find out what Australians think is important in a new furry friend.

Methodology

Hill’s Pet Nutrition used data sourced from Google Keyword Planner to perform a bespoke data study based on over 76 million Google searches, to identify changes in search behaviour around cat ownership due to the current climate across Australia. The study identified search volume and interest around cat adoption & rescue, getting a new cat, cat breeds, cat characteristics and cat names, to highlight Australia’s current search interest in these areas.

The data was distilled at a nationwide, state and city level to provide further insights on cat ownership and the rise in search interest. For all areas except cat names, categories were ranked by search volume.

For cat names a search ‘popularity’ index score based on growth in search and YoY change was applied, in order to reveal a list of current top trending cat names. The data relates only to search term volume, which may not correlate to actual preference of the nation. We can, however, draw the conclusion that the rise in search terms may be indicative of popularity or favouritism.

The study collated and analysed Google searches from September 2019 – August 2022 which allowed isolation of search behaviour in three twelve month timeframes (Sept 2019 - Aug 2020, Sept 2020 - Aug 2021 & Sept 2021 - Aug 2022) to provide a YoY comparison. Data was collated and analysed September 2022 and is representative at time of analysis.

Source and references:

Other:

Well-known, popular cat names: